Faire Promoted Listings Profitability Calculator

Faire Promoted Listings are pay-per-click (PPC) ads that help your products appear at the top of search results and category pages on Faire's wholesale marketplace. You set a daily budget, and Faire's algorithm promotes your products to relevant wholesale buyers. You only pay when retailers click on your promoted listings, making it a cost-effective way to increase product visibility and drive sales.

Faire Promoted Listings use a pay-per-click model where you only pay when retailers click on your ads. You control costs by setting your daily budget. However, remember that all resulting sales still incur Faire's standard 15% marketplace commission, and new customer orders trigger a $10 new customer fee. These additional costs should be factored into your ROAS calculations to understand true profitability.

A good ROAS (Return on Ad Spend) for Faire Promoted Listings depends on your margins, but generally: 4x+ ROAS is excellent and indicates strong performance worth scaling; 2-4x ROAS is good with room for optimization; 1-2x ROAS is break-even to modest profit territory; and below 1x ROAS means you're losing money and need to adjust your strategy. Remember to account for Faire's 15% commission and $10 new customer fee when calculating true ROAS.

Faire's 15% marketplace commission applies to all sales generated through Promoted Listings, significantly impacting your net profit. For example, on a $200 sale with $20 in ad spend, you'll pay $30 in commission (15% of $200), leaving less profit than the raw ROAS suggests. This is why wholesale brands need higher ROAS targets (typically 2-4x minimum) compared to direct-to-consumer advertising to remain profitable after all fees.

Faire charges brands a $10 new customer fee for each first-time buyer to incentivize retailers to try new brands. This one-time fee is in addition to the 15% commission and your ad spend. To remain profitable, focus Promoted Listings on products with higher average order values (typically $100+) so the new customer acquisition cost doesn't eat into your margins. Existing customers who reorder don't incur this additional fee.

To optimize Faire PPC campaigns: promote high-margin products with strong demand; use professional product photography and detailed descriptions; target seasonal trends when retailer demand peaks; monitor performance weekly and pause low-converting products; test different daily budget levels; focus on products with average order values above $100 to offset new customer fees; and ensure competitive wholesale pricing that allows retailers healthy margins. Regularly calculate your ROAS with this calculator to identify winning products and scale successful campaigns.

Yes, Faire provides performance metrics for your Promoted Listings including clicks, conversions, and spend by product. Use this data with our calculator to determine which products deliver the best ROAS and profitability. Focus your ad budget on top performers and pause or optimize underperforming products to maximize your overall campaign ROI.

Faire Promoted Listings can be worth it for small wholesale brands if you have products with strong margins and can achieve a 2x+ ROAS. Start with a modest daily budget ($10-20) and test your top-selling products. Monitor performance closely using this calculator to ensure profitability after all fees. Many small brands find success by focusing on niche categories with less competition and higher average order values, which helps offset Faire's commission and new customer fees.