If you're a brand selling wholesale, Faire is one of the most powerful platforms to reach independent retailers worldwide. But with thousands of products competing for attention, how do you make sure your brand shows up at the top of search results? The answer lies in optimizing your Faire store with SEO strategies—from product images and titles to descriptions, pricing, and conversion rate.
In this guide, we'll break down exactly how Faire's ranking system works and the steps you can take to grow your visibility, attract more retailers, and increase sales organically.
Why Ranking on Faire Matters
Faire is a wholesale marketplace that connects brands with retailers globally—helping both sides build relationships that might otherwise be out of reach.
For Brands:
- • No expensive trade shows or sales reps needed
- • Subsidized shipping options
- • 60-day net terms for retailers
- • No charges until products sell
For Retailers:
- • Easy discovery of unique products
- • Flexible payment terms
- • Risk-free first orders
- • Streamlined wholesale buying
But as Faire continues to grow, competition grows with it. Hundreds of brands and products are listed on the platform, and unless you're investing in Faire's paid promoted listings, your best chance at visibility is organic ranking.
💡 Key Question
So how exactly does Faire decide which products rank higher in search results—and what can you do to influence it?
How Faire's Search Algorithm Works
Like any marketplace, Faire's goal is simple: create the best possible buying experience for retailers. That means showing products that are relevant, appealing, and most likely to convert into sales.
When a retailer searches for something like "brown plant pot," Faire wants to:
Show them all relevant brown plant pots
Rank those products by likelihood of purchase
Deliver a smooth post-purchase experience (fast shipping, reliable quality)
In other words, Faire rewards brands that sell well and provide a great experience for retailers.
Key SEO Factors That Influence Ranking on Faire
While Faire doesn't disclose its full algorithm, there are several factors you can control to improve your search ranking:
1. Product Images
The first thing a retailer sees is your product image. A strong, clear, and styled image immediately improves your chances of getting clicks—which directly impacts your ranking.
Image Optimization Best Practices:
- ✓Use multiple images, including lifestyle shots that show products in use
- ✓Keep them seasonally relevant (e.g., add Christmas or autumn backdrops)
- ✓Maintain consistency in lighting and style to look professional
- ✓Use high-resolution images that look crisp on all devices
2. Product Titles & Keywords
Your product title should be clear, descriptive, and keyword-friendly. Avoid being vague or misleading, as this hurts both click-through rates and conversion rates.
❌ Poor Example:
"Ceramic Pot"
✅ Better Example:
"Small Dark Brown Ceramic Plant Pot - 4 Inch"
Title Optimization Tips:
- •Include variations retailers might search for (size, color, material)
- •Front-load the most important keywords
- •Keep titles under 60 characters when possible
💡 Pro Tip
Run A/B tests on titles every 2 weeks. Change a word, then compare conversion rates over the following period. Keep what works and continue testing.
3. Product Descriptions
Your description should accomplish two critical goals:
Explain the product benefits clearly - Help retailers understand why their customers will love this product
Include relevant keywords naturally - Think like your retailer and use terms they might search for
Think like your retailer—what terms might they use to find your product? Include those keywords in a way that feels organic and helpful, not stuffed or artificial.
4. Pricing & Minimum Order Quantity (MOQ)
Retailers expect Faire to be easy and accessible. If your minimum order is set too high (e.g., $1,000), you'll deter smaller shops and hurt your conversion rate—which directly impacts your search ranking.
MOQ Best Practices:
- •Keep MOQs realistic and competitive for your product category
- •Consider offering lower MOQs for first-time customers
- •Price competitively within your market segment
- •Remember: higher conversion rates lead to better rankings
5. Conversion Rate Optimization
Your conversion rate (the percentage of visitors who make a purchase) is one of the biggest ranking factors. Faire wants to show products that actually sell.
How to Increase Conversion Rate:
A higher conversion rate tells Faire your products sell—so they'll rank you higher in search results, creating a positive feedback loop.
6. Shipping Speed & Reliability
Retailers expect fast and reliable delivery. Delays hurt your ranking, while consistent fulfillment boosts it. Faire wants happy retailers who come back for more, so they prioritize brands with excellent operational performance.
7. Repeat Purchases & Customer Lifetime Value
Faire highly values repeat orders. If a retailer keeps coming back to your brand, Faire will push your products to similar retailers, because you've proven to generate long-term revenue for the platform.
8. Continuously Adding New SKUs (Products)
One of the most important yet overlooked ranking factors is consistently adding new products to your Faire profile. Faire uses this as a key parameter to identify serious brands who actively "invest" in the platform and demonstrate they're committed to growth.
Why New SKUs Matter for Ranking:
- ✓Platform Investment Signal: Regular product additions show Faire you're actively investing in the platform
- ✓Active Brand Status: Demonstrates you're an engaged, growing business rather than a dormant account
- ✓Fresh Content: New products create more opportunities for retailers to discover your brand
- ✓Algorithm Rewards: Faire's algorithm favors brands that show consistent growth and activity
💡 Pro Strategy
Aim to add at least 2-3 new products per quarter, even if they're variations of existing items (new colors, sizes, or seasonal versions). This consistent activity signals to Faire that you're a serious, growing brand worth promoting.
Remember: Brands that invest in the platform get rewarded with better visibility and higher search rankings.
How to Keep Improving Your Faire SEO
The secret to organic growth on Faire is constant optimization. SEO isn't a one-time setup—it's an ongoing process. Here's what to focus on:
📸 Images
Keep refreshing with seasonal and lifestyle shots. Update your main product images quarterly to stay current.
📝 Titles & Descriptions
A/B test regularly. Small changes in wording can lead to significant improvements in click-through and conversion rates.
🎯 Promotions
Run discounts strategically to attract first-time buyers and boost your conversion metrics.
🤝 Customer Experience
Ship quickly, communicate clearly, and incentivize reorders to build long-term retailer relationships.
🆕 New Product Additions
Consistently add 2-3 new SKUs per quarter to signal platform investment and maintain active brand status with Faire's algorithm.
Use Faire Direct to Boost Your Ranking
One of the best-known ways to improve your ranking is Faire Direct. This program lets you invite your own retailers onto the platform—helping Faire grow while lowering their customer acquisition costs. In return, Faire rewards your brand with better visibility.
What You Can Do:
- •Upload an existing list of retailers you've worked with
- •Use tools like MultiSellr's Retailer Finder to discover and contact new retailers
Retailer Benefits:
- •60-day payment terms (if eligible)
- •Free returns on their first order
- •Referral discount and one year of free shipping
- •Easier reordering through their Faire account
We've seen brands scale quickly using this strategy—inviting retailers directly and converting them into repeat Faire buyers, which creates a powerful ranking boost.
Final Thoughts
Ranking on Faire isn't about shortcuts—it's about consistently optimizing your presence and providing retailers with the best possible experience. From your images and keywords to your shipping and repeat orders, every touchpoint matters for your SEO performance.
If you focus on improving conversion rates, delighting retailers, and leveraging tools like Faire Direct, your brand will rise in Faire's search results and gain long-term momentum in the wholesale marketplace.
🚀 Remember
SEO success on Faire is a marathon, not a sprint. Consistent optimization and excellent retailer experience will compound over time to drive sustainable organic growth.
At MultiSellr, we've already helped multiple brands grow on Faire with tools like our Retailer Finder and Faire Product Research tools—and we can help you do the same.
Ready to Dominate Faire Search Results?
Use MultiSellr's suite of tools to research competitors, find retailers, and optimize your Faire presence for maximum organic visibility.
What You Get:
- ✓ Competitor product research
- ✓ Retailer discovery and outreach
- ✓ SEO optimization insights
- ✓ Free tools to get started