Complete evaluation of Faire vs traditional wholesale. Compare flexible payment options, free returns policies, small retailer growth strategies, and transparency to make informed decisions for your business.
The wholesale landscape has fundamentally changed. While traditional wholesale relationships built through trade shows and sales reps still have their place, platforms like Faire have introduced new models that address long-standing pain points for both brands and retailers. Understanding the differences helps you make informed decisions about which approach or combination of approaches works best for your business.
This comprehensive comparison evaluates Faire vs traditional wholesale across key dimensions: flexible payment options, free returns policies, small retailer growth strategies, transparency, and total cost of ownership. Whether you're a brand evaluating distribution channels or a retailer choosing suppliers, this guide provides the insights you need.
Our Faire Fee Calculator helps you understand exactly how much Faire costs compared to traditional wholesale distribution. Factor in all fees, payment processing, and hidden costs to make informed decisions.
Here's a comprehensive side-by-side comparison of Faire and traditional wholesale across all major dimensions:
| Aspect | Faire Wholesale | Traditional Wholesale |
|---|---|---|
| Payment Terms | 60-day net terms (for eligible retailers), Faire handles credit risk | Typically 30-day net or payment upon delivery, brand assumes credit risk |
| Minimum Orders | Flexible, often $100-500 | High minimums, typically $1,000+ |
| Returns Policy | Free returns on first orders from new brands | Limited or no return policies, restocking fees common |
| Discovery | Online marketplace with search & filters, 24/7 access | Trade shows, sales reps, networking, limited hours |
| Ordering Process | Digital, instant ordering, automated processing | Email, phone, manual processing, longer lead times |
| Geographic Reach | Global marketplace, 35+ countries, instant access | Limited to existing network, requires expansion effort |
| Upfront Costs | None - pay only on sales (commission-based) | High (trade show fees $5K-$50K+, sales rep costs, samples) |
| Pricing Transparency | Published pricing, clear fee structure, easy comparison | Negotiated pricing, varies by relationship, less transparent |
| Small Retailer Access | Excellent - low barriers, flexible terms, risk-free testing | Limited - high minimums, upfront payments, trade show costs |
| Payment Risk | Faire assumes credit risk, handles collections | Brand assumes all credit risk and collection responsibility |
Payment flexibility is one of Faire's most significant advantages over traditional wholesale. Let's examine how this works and why it matters:
Faire offers eligible retailers 60-day net payment terms, double the typical 30-day terms in traditional wholesale. This extended payment window dramatically improves cash flow for retailers, allowing them to:
Faire handles all payment processing and credit risk, which means:
Traditional wholesale typically involves:
This creates cash flow challenges for retailers and collection risks for brands.
One of the biggest headaches in traditional wholesale is chasing retailers for payment. Faire eliminates this burden entirely by handling all invoice collection and payment processing. Here's how this works and why it matters:
Faire takes full responsibility for collecting payments from retailers, which means:
This eliminates significant administrative burden and financial risk:
In traditional wholesale, brands must assume all the risk and responsibility:
With Faire, you never have to worry about any of this. Faire handles all payment collection, assumes all credit risk, and ensures you get paid on time. This means you can focus on growing your business instead of managing accounts receivable.
In traditional wholesale, brands typically face:
This creates significant administrative burden and financial risk that many brands underestimate when comparing Faire to traditional wholesale.
Small retailers face unique challenges in traditional wholesale that Faire specifically addresses. Here's how Faire enables small retailer growth:
Small retailers can grow faster on Faire because:
"Before Faire, we couldn't afford trade shows and couldn't meet traditional wholesale minimums. We were stuck with limited suppliers. On Faire, we discovered unique brands, tested products with small orders, and our inventory turnover improved by 40%."
Transparency is crucial for making informed decisions. Here's how Faire and traditional wholesale compare:
Understanding total costs, not just commission or fees, is essential for making informed decisions. Here's a comprehensive cost comparison:
Use our calculator below to estimate your exact Faire fees based on order amount, order type, and payout speed:
Click "Calculate Fees" to see your fee breakdown
• Marketplace Commission: 15% (Marketplace orders only)
• New Customer Fee: $10 (one-time for first Marketplace orders)
• Payment Processing Rates:
• Shipping: Self-fulfilled shipping costs are reimbursed
Want more detailed calculations and additional features? Visit our full Faire Fee Calculator for comprehensive fee analysis and profit margin calculations.
While Faire's 15% commission may seem high, traditional wholesale often costs 20-25% when you factor in distributor fees, trade shows, sales reps, and other expenses. For many brands, especially those starting out or with limited capital, Faire's pay-only-on-sales model is more cost-effective than traditional wholesale's upfront investments.
Neither model is universally better. The right choice depends on your specific situation. Here's when each makes sense:
Many successful brands use both Faire and traditional wholesale, leveraging each model's strengths:
Our Retailer Finder helps you discover potential wholesale customers and retailers for your products. Whether you're using Faire, traditional wholesale, or both, find the right retailers for your business.
Faire and traditional wholesale serve different needs and can complement each other. Faire excels at discovery, accessibility, flexibility, and reducing barriers for small retailers. Traditional wholesale excels at large orders, customization, and deep personal relationships.
The best approach often combines both: use Faire for growth, discovery, and smaller orders, while maintaining traditional relationships for large accounts. Faire Direct allows you to bridge both worlds, bringing existing customers onto the platform while eliminating commission.
Faire offers 60-day net payment terms for eligible retailers, significantly longer than traditional wholesale's typical 30-day terms. Faire also handles credit risk and payment collection, while traditional wholesale often requires upfront payment or payment upon delivery. This flexibility improves cash flow for retailers and reduces payment risk for brands.
Faire offers free returns on first orders from new brands, which is rare in traditional wholesale. This reduces risk for retailers testing new products and allows brands to attract customers who might otherwise be hesitant. While brands bear return costs, this policy can significantly increase first-order conversion rates and help build retailer relationships.
Faire helps small retailers grow by offering lower minimum orders ($100-500 vs $1,000+), flexible payment terms, free returns on first orders, and access to thousands of brands without trade show attendance. Traditional wholesale often requires high minimums, upfront payments, and expensive trade show participation that small retailers can't afford.
Yes, Faire offers greater transparency with published pricing, clear fee structures, online product catalogs, and transparent payment terms. Traditional wholesale often involves negotiated pricing, unclear terms, and limited product visibility until trade shows or sales rep visits. Faire's digital platform makes comparison shopping and decision-making easier for retailers.
Traditional wholesale may make more sense for very large orders (where you can negotiate better terms), highly customized products requiring direct communication, established relationships with high-volume retailers, or when you need direct control over pricing and terms. Some brands use both models: Faire for discovery and growth, traditional for large accounts.
Yes, many successful brands use a hybrid approach: Faire for discovering new retailers, testing markets, and handling smaller orders, while maintaining traditional relationships for large accounts. Faire Direct allows you to bring existing traditional wholesale customers onto the platform, combining the benefits of both models.
Our tools help you compare costs, find retailers, and make data-driven decisions about your wholesale distribution strategy.
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