Comparison Guide

Faire vs Traditional Wholesale: Commissions, Payments, & More

Complete evaluation of Faire vs traditional wholesale. Compare flexible payment options, free returns policies, small retailer growth strategies, and transparency to make informed decisions for your business.

✓ Payment Options✓ Return Policies

The wholesale landscape has fundamentally changed. While traditional wholesale relationships built through trade shows and sales reps still have their place, platforms like Faire have introduced new models that address long-standing pain points for both brands and retailers. Understanding the differences helps you make informed decisions about which approach or combination of approaches works best for your business.

This comprehensive comparison evaluates Faire vs traditional wholesale across key dimensions: flexible payment options, free returns policies, small retailer growth strategies, transparency, and total cost of ownership. Whether you're a brand evaluating distribution channels or a retailer choosing suppliers, this guide provides the insights you need.

Compare Your Costs

Our Faire Fee Calculator helps you understand exactly how much Faire costs compared to traditional wholesale distribution. Factor in all fees, payment processing, and hidden costs to make informed decisions.

Detailed Comparison: Faire vs Traditional Wholesale

Here's a comprehensive side-by-side comparison of Faire and traditional wholesale across all major dimensions:

AspectFaire WholesaleTraditional Wholesale
Payment Terms60-day net terms (for eligible retailers), Faire handles credit riskTypically 30-day net or payment upon delivery, brand assumes credit risk
Minimum OrdersFlexible, often $100-500High minimums, typically $1,000+
Returns PolicyFree returns on first orders from new brandsLimited or no return policies, restocking fees common
DiscoveryOnline marketplace with search & filters, 24/7 accessTrade shows, sales reps, networking, limited hours
Ordering ProcessDigital, instant ordering, automated processingEmail, phone, manual processing, longer lead times
Geographic ReachGlobal marketplace, 35+ countries, instant accessLimited to existing network, requires expansion effort
Upfront CostsNone - pay only on sales (commission-based)High (trade show fees $5K-$50K+, sales rep costs, samples)
Pricing TransparencyPublished pricing, clear fee structure, easy comparisonNegotiated pricing, varies by relationship, less transparent
Small Retailer AccessExcellent - low barriers, flexible terms, risk-free testingLimited - high minimums, upfront payments, trade show costs
Payment RiskFaire assumes credit risk, handles collectionsBrand assumes all credit risk and collection responsibility

Deep Dive: Flexible Payment Options

Payment flexibility is one of Faire's most significant advantages over traditional wholesale. Let's examine how this works and why it matters:

Faire's 60-Day Payment Terms

Faire offers eligible retailers 60-day net payment terms, double the typical 30-day terms in traditional wholesale. This extended payment window dramatically improves cash flow for retailers, allowing them to:

  • • Receive and sell products before payment is due
  • • Better manage seasonal inventory purchases
  • • Test new products with less financial risk
  • • Invest in growth without cash flow constraints

Faire Credit and Payment Processing

Faire handles all payment processing and credit risk, which means:

  • • Brands get paid faster (even while retailers enjoy extended terms)
  • • No need to run credit checks or manage collections
  • • Reduced risk of non-payment or bad debt
  • • Streamlined payment processing without manual invoicing

Traditional Wholesale Payment Challenges

Traditional wholesale typically involves:

  • • Shorter payment terms (30 days or payment upon delivery)
  • • Brands assuming all credit risk
  • • Manual invoicing and payment tracking
  • • Potential for payment delays or non-payment
  • • Upfront payment requirements for new customers

This creates cash flow challenges for retailers and collection risks for brands.

Deep Dive: Invoice Collection and Payment Risk

One of the biggest headaches in traditional wholesale is chasing retailers for payment. Faire eliminates this burden entirely by handling all invoice collection and payment processing. Here's how this works and why it matters:

How Faire Handles Invoice Collection

Faire takes full responsibility for collecting payments from retailers, which means:

  • • Brands receive payment from Faire, not directly from retailers
  • • Faire handles all follow-up communications with retailers about payment
  • • No need to send invoices, payment reminders, or collection notices
  • • Faire assumes the credit risk if a retailer doesn't pay
  • • Brands get paid on time, regardless of when retailers pay Faire

Benefits for Brands

This eliminates significant administrative burden and financial risk:

  • • No time spent chasing down late payments or sending reminders
  • • No risk of bad debt or non-payment from retailers
  • • Predictable cash flow with guaranteed payment from Faire
  • • Focus on product and sales instead of collections
  • • No need to run credit checks or evaluate retailer payment history

Why This Matters

In traditional wholesale, brands must assume all the risk and responsibility:

  • • You're responsible for sending invoices and tracking payments
  • • You must follow up when payments are late
  • • You bear the full financial risk if a retailer doesn't pay
  • • Late payments can create cash flow problems for your business
  • • You may need to hire staff or use collection agencies for difficult accounts

With Faire, you never have to worry about any of this. Faire handles all payment collection, assumes all credit risk, and ensures you get paid on time. This means you can focus on growing your business instead of managing accounts receivable.

Traditional Wholesale Payment Collection Reality

In traditional wholesale, brands typically face:

  • • Manual invoice creation and sending
  • • Tracking payment due dates and following up on late payments
  • • Dealing with payment disputes and collection issues
  • • Risk of non-payment or bad debt
  • • Time-consuming administrative work that takes away from sales

This creates significant administrative burden and financial risk that many brands underestimate when comparing Faire to traditional wholesale.

Deep Dive: Small Retailer Growth Strategies

Small retailers face unique challenges in traditional wholesale that Faire specifically addresses. Here's how Faire enables small retailer growth:

Lower Barriers to Entry

  • Lower MOQs: $100-500 vs $1,000+ in traditional
  • No trade show costs: Discover products online
  • No sales rep requirements: Self-service ordering
  • Free returns: Test products risk-free

Cash Flow Advantages

  • 60-day payment terms: Sell before paying
  • No upfront payments: Pay after receiving
  • Flexible ordering: Order as needed, not bulk
  • Better inventory management: Smaller, frequent orders

Growth Opportunities on Faire

Small retailers can grow faster on Faire because:

  • Access to unique products: Discover brands not available through traditional channels
  • Easy reordering: Streamlined process for restocking successful products
  • Data-driven decisions: Performance analytics to guide purchasing
  • Scalable relationships: Start small, grow as business grows

Real Retailer Success Story

"Before Faire, we couldn't afford trade shows and couldn't meet traditional wholesale minimums. We were stuck with limited suppliers. On Faire, we discovered unique brands, tested products with small orders, and our inventory turnover improved by 40%."

Transparency Comparison: Faire vs Traditional Wholesale

Transparency is crucial for making informed decisions. Here's how Faire and traditional wholesale compare:

Faire Transparency

  • • Published pricing visible to all retailers
  • • Clear fee structure (15% commission, payment processing)
  • • Online product catalogs with full details
  • • Transparent payment terms and policies
  • • Easy comparison shopping across brands
  • • Public reviews and ratings

Traditional Wholesale Transparency

  • • Negotiated pricing (varies by relationship)
  • • Unclear fee structures
  • • Limited product visibility (catalogs, samples)
  • • Terms negotiated individually
  • • Difficult to compare across suppliers
  • • Limited public information

Cost Analysis: Total Cost of Ownership Comparison

Understanding total costs, not just commission or fees, is essential for making informed decisions. Here's a comprehensive cost comparison:

Faire Total Costs

  • Commission: 15% of order value (or 0% for Faire Direct)
  • Payment processing: 1.9-3.5% + $0.30 per order
  • New customer fees: $10 flat (NA) or 10% (international) on first orders
  • Upfront costs: $0 (no trade shows, no sales reps)
  • Return costs: Brands bear first-order return costs

Traditional Wholesale Total Costs

  • Distributor/rep fees: 20-40% of order value
  • Trade show costs: $5,000-$50,000+ annually
  • Sales rep costs: Salary, commission, travel expenses
  • Sample costs: Free samples for retailers
  • Credit risk: Potential bad debt and collection costs
  • Time investment: Relationship management, negotiations

Calculate Your Faire Fees

Use our calculator below to estimate your exact Faire fees based on order amount, order type, and payout speed:

Fee Breakdown

Click "Calculate Fees" to see your fee breakdown

How Fees Are Calculated

• Marketplace Commission: 15% (Marketplace orders only)

• New Customer Fee: $10 (one-time for first Marketplace orders)

• Payment Processing Rates:

  • Next Day: 3.5% + $0.30
  • 30-Day: 2.4% + $0.30
  • 60-Day: 1.9% + $0.30

• Shipping: Self-fulfilled shipping costs are reimbursed

Learn more about selling on Faire →

Want more detailed calculations and additional features? Visit our full Faire Fee Calculator for comprehensive fee analysis and profit margin calculations.

💡 Cost Comparison Insight

While Faire's 15% commission may seem high, traditional wholesale often costs 20-25% when you factor in distributor fees, trade shows, sales reps, and other expenses. For many brands, especially those starting out or with limited capital, Faire's pay-only-on-sales model is more cost-effective than traditional wholesale's upfront investments.

When Faire Makes Sense vs When Traditional Might Be Better

Neither model is universally better. The right choice depends on your specific situation. Here's when each makes sense:

Faire Makes Sense When:

  • • You want to reach small and medium retailers
  • • You need to test new markets or products
  • • You have limited capital for trade shows
  • • You want to reduce credit risk
  • • You need global reach without infrastructure
  • • You want data-driven insights
  • • You prefer pay-only-on-sales model

Traditional Makes Sense When:

  • • You have very large orders ($10K+ per order)
  • • You need highly customized products
  • • You have established relationships with high-volume retailers
  • • You want direct control over pricing and terms
  • • You need specialized sales support
  • • You prefer personal relationships over digital
  • • You can afford trade show and sales rep investments

Hybrid Approaches: Using Both Models

Many successful brands use both Faire and traditional wholesale, leveraging each model's strengths:

Hybrid Strategy Examples:

  • Faire for discovery and growth: Use Faire to find new retailers, test markets, and handle smaller orders
  • Traditional for large accounts: Maintain traditional relationships for high-volume retailers who order $10K+
  • Faire Direct for existing customers: Bring traditional wholesale customers onto Faire via Faire Direct (0% commission) to streamline operations
  • Geographic split: Use Faire for international expansion, traditional for local/regional markets

Find New Retailers

Our Retailer Finder helps you discover potential wholesale customers and retailers for your products. Whether you're using Faire, traditional wholesale, or both, find the right retailers for your business.

The Bottom Line: Choosing the Right Model

Faire and traditional wholesale serve different needs and can complement each other. Faire excels at discovery, accessibility, flexibility, and reducing barriers for small retailers. Traditional wholesale excels at large orders, customization, and deep personal relationships.

The best approach often combines both: use Faire for growth, discovery, and smaller orders, while maintaining traditional relationships for large accounts. Faire Direct allows you to bridge both worlds, bringing existing customers onto the platform while eliminating commission.

Key Takeaways:

  • Faire offers superior payment flexibility (60-day terms) and free returns on first orders
  • Small retailers benefit significantly from Faire's lower barriers and flexible terms
  • Faire provides greater transparency with published pricing and clear terms
  • Traditional wholesale may be better for very large orders or highly customized products
  • Many brands successfully use both models in a hybrid approach

Frequently Asked Questions

How do flexible payment options on Faire compare to traditional wholesale?

Faire offers 60-day net payment terms for eligible retailers, significantly longer than traditional wholesale's typical 30-day terms. Faire also handles credit risk and payment collection, while traditional wholesale often requires upfront payment or payment upon delivery. This flexibility improves cash flow for retailers and reduces payment risk for brands.

What are the benefits of Faire's free returns policy for wholesale trade?

Faire offers free returns on first orders from new brands, which is rare in traditional wholesale. This reduces risk for retailers testing new products and allows brands to attract customers who might otherwise be hesitant. While brands bear return costs, this policy can significantly increase first-order conversion rates and help build retailer relationships.

How does Faire help small retailers grow compared to traditional wholesale?

Faire helps small retailers grow by offering lower minimum orders ($100-500 vs $1,000+), flexible payment terms, free returns on first orders, and access to thousands of brands without trade show attendance. Traditional wholesale often requires high minimums, upfront payments, and expensive trade show participation that small retailers can't afford.

Is Faire more transparent than traditional wholesale?

Yes, Faire offers greater transparency with published pricing, clear fee structures, online product catalogs, and transparent payment terms. Traditional wholesale often involves negotiated pricing, unclear terms, and limited product visibility until trade shows or sales rep visits. Faire's digital platform makes comparison shopping and decision-making easier for retailers.

When does traditional wholesale make more sense than Faire?

Traditional wholesale may make more sense for very large orders (where you can negotiate better terms), highly customized products requiring direct communication, established relationships with high-volume retailers, or when you need direct control over pricing and terms. Some brands use both models: Faire for discovery and growth, traditional for large accounts.

Can I use both Faire and traditional wholesale?

Yes, many successful brands use a hybrid approach: Faire for discovering new retailers, testing markets, and handling smaller orders, while maintaining traditional relationships for large accounts. Faire Direct allows you to bring existing traditional wholesale customers onto the platform, combining the benefits of both models.

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  • ✓ Product research for market validation

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