Faire Listing Requirements:
Images, Titles & What Gets You Rejected

How Listing Quality Affects Your Visibility

• •Search ranking: Complete, high-quality listings rank higher in Faire search
• •Retailer trust: Professional images and detailed descriptions convert browsers to buyers
• •Algorithm signals: Click-through rate and saves feed back into ranking — good listings get more of both
• •Rejection risk: Non-compliant listings can be suppressed or removed entirely

Primary Image Rules

• •Background: White or clean, distraction-free background required for the primary image
• •Minimum size: 800×800 pixels recommended (higher is better — enables zoom)
• •Ratio: Square (1:1) preferred for consistent grid display
• •Format: JPG or PNG
• •No text overlays: Do not add price stickers, promotional text, or watermarks to the primary image
• •No watermarks: Brand watermarks are not allowed on listing images

Additional Images (Highly Recommended)

Faire allows multiple images per listing. Use them:

• •Lifestyle shots: Product in use or styled in a retail environment
• •Detail/close-up shots: Materials, texture, craftsmanship
• •Packaging images: Show how the product arrives — retailers care about unboxing experience
• •Scale reference: Show size context so retailers know what they're ordering

Image Pro Tip

Retailers on Faire are buying products to resell — they need to visualize the product on their shelves and understand how it presents to end consumers. More images = more confidence = more orders. Brands with 4+ images consistently outperform those with 1–2.

Character Limit & Display

Faire displays approximately 50–70 characters of a product title before truncating in search results and category browse pages. Your most important information — product type and key differentiator — must appear in the first 50 characters.

Title Best Practices

• •Lead with product type: "Soy Candle", "Linen Tote Bag", "Ceramic Mug" — what it is comes first
• •Add key differentiator: Material, scent, size, color — whatever makes this listing specific
• •Include size/variant if relevant: "8oz", "Set of 4", "S/M/L" in the title helps retailers scan quickly

Title Examples

Keyword Stuffing Warning

Faire's algorithm can penalize listings with excessive keyword repetition or spam-like titles. Write titles that are clear and descriptive for the buyer. Stuffed titles can actively lower your search ranking — the opposite of what you want.

What Faire Requires

There is no strict character minimum, but Faire indexes your description for search — meaning the words you use here affect which retailer searches your products appear in. Longer, more detailed descriptions generally outperform short ones.

• •Plain text only: No HTML tags — they'll render as raw code
• •What the product is: Clear explanation of the item, not just a marketing pitch
• •Materials / ingredients: Retailers need to answer customer questions in-store
• •Dimensions / weight: Critical for retailers assessing shelf space and shipping costs
• •Use case: Who is this for and when/how do they use it
• •Care instructions: Especially important for apparel, food, skincare, and home goods

Category Selection

Choose the most specific subcategory available — not just a broad top-level category. Faire's browse and filter system relies on category accuracy to show products to the right retailers.

• •Wrong: "Home" — Right: "Home > Candles > Soy Candles"
• •Wrong: "Food & Beverage" — Right: "Food > Snacks > Granola"

Tags

Use all available tag slots — don't leave them empty. Tags are searchable and help your products surface in filtered results. Focus on:

• •Store types your product suits: "gift shop", "boutique", "spa", "bookstore"
• •Occasions: "Mother's Day", "holiday", "wedding", "self-care"
• •Key materials or attributes: "organic", "handmade", "sustainable", "vegan"

Required Fields

• •Wholesale price: What retailers pay — required
• •MSRP: The suggested retail price — required, must be at least 2× wholesale
• •MOQ: Minimum order quantity — required

The Keystone Pricing Rule

Faire enforces keystone pricing — your MSRP must be at least 2× your wholesale price. This protects retailers' margins when they resell to end consumers.

Common Rejection Reasons

• •Blurry or dark images: The #1 reason listings underperform — Faire may suppress them
• •Non-white primary background: Cluttered or lifestyle-only primary images violate guidelines
• •Missing or low MSRP: If MSRP is below 2× wholesale, the listing may be rejected
• •Competitor brand mentions: Mentioning other brands (positively or negatively) in titles or descriptions
• •Misleading descriptions: Claims that are false, exaggerated, or violate Faire's policies
• •Prohibited categories: Prescription items, certain food/supplement health claims, counterfeit goods
• •Keyword stuffing: Spam-like titles with excessive repetition can trigger suppression

What image size does Faire require?

Faire recommends a minimum of 800×800 pixels, though higher resolution is better as it enables zoom. Square (1:1) ratio is preferred. The primary listing photo should be on a white or clean background.

How long can a Faire product title be?

Faire displays approximately 50–70 characters before truncating. Put your most important information — product type and key differentiator — in the first 50 characters so it's visible before the cut-off.

Does Faire penalize keyword stuffing in titles?

Yes. Faire's algorithm can penalize listings with excessive keyword repetition. Write clear, buyer-focused titles. Spammy titles can lower your ranking — the opposite of what you want.

What happens if my listing doesn't meet Faire's requirements?

Non-compliant listings may be suppressed in search, rejected during review, or removed. Common issues: blurry images, missing MSRP, MSRP below 2× wholesale, and incomplete category info.

Can I use lifestyle images on Faire?

Yes — but your primary listing image must be the product on a clean/white background. Lifestyle images, detail shots, and packaging photos are encouraged as additional images and help retailers make buying decisions.

What is the MSRP rule on Faire?

Your MSRP must be at least 2× your wholesale price (keystone pricing). If your wholesale price is $15, your MSRP must be at least $30. Listings that violate this may be rejected or suppressed.