Faire Direct Explained:
How to Sell at 0% Commission in 2026

The Core Idea

Faire's 15% commission is the fee they charge for finding you new customers through their marketplace. If you bring the customer yourself, Faire waives that commission. You're using Faire's infrastructure — payment processing, Net 60 terms, order management — but not paying for their discovery engine.

What You Still Pay on Faire Direct Orders

• •Payment processing: 1.9–3.5% + $0.30 per order (same as marketplace)
• •Commission: $0 — you keep the full 15%
• •New customer fee: $0 — waived on Faire Direct orders

1. 1.Get your Faire Direct link — Log into your Faire brand dashboard and navigate to the "Faire Direct" section. Your unique link is there. Copy it.
2. 2.Share it with existing wholesale accounts — Email your current retail buyers, share in DMs, add it to your brand website, or include it in trade show follow-ups. Any channel where you have existing retail relationships works.
3. 3.Retailer signs up or logs in via your link — If they already have a Faire account, they log in. If not, they create one through your link. Your link ties their account to your brand as a Faire Direct customer.
4. 4.They place orders — you pay 0% commission — All orders from that retailer, now and in future, are tagged as Faire Direct. You pay no commission on any of them.
5. 5.Faire handles the rest — Payment processing, Net 60 terms, order management, and receipts are all handled by Faire. You just fulfill the orders.

Annual Savings by Volume

The savings compound quickly. A brand with $50K/year in existing wholesale relationships that routes all of those accounts through Faire Direct saves $7,500/year while still benefiting from Faire's Net 60 terms and payment infrastructure.

Brands with Existing Wholesale Relationships

If you have retail accounts you manage through invoicing, email orders, or Square/Shopify — move them to Faire Direct. They get Net 60 terms, you get organized order management, and you pay 0% commission.

Trade Show and Market Brands

You meet retailers in person, they express interest, and you follow up. Instead of sending a PDF line sheet and invoice, send your Faire Direct link. They order on Faire, you pay nothing extra.

Brands Using Faire Primarily for Payments and Terms

Some brands use Faire not for discovery but as a payment and terms infrastructure layer. If you're finding retailers yourself (through Instagram, cold outreach, referrals), Faire Direct means you use Faire's back-end at processing-only cost.

International Brands with Non-NA Accounts

The new customer fee for international (non-North America) marketplace orders is 10% of the order value — a large additional cost. Faire Direct eliminates this entirely for international accounts you bring yourself.

Retailers Get Net 60, You Get Paid Immediately

Even on Faire Direct orders, qualifying retailers can access Faire's Net 60 payment terms. This means:

• •You: Get paid by Faire shortly after the order ships
• •Retailer: Has 60 days to pay Faire back
• •Faire: Takes on the credit risk — you're never chasing invoices

This combination — 0% commission + immediate brand payment + Net 60 for retailers — is one of the strongest arguments for using Faire Direct over traditional invoicing with your existing accounts. You get better cash flow, they get better terms, and everyone avoids the paperwork.

• •You still pay processing fees: 1.9–3.5% + $0.30 per order. These are unavoidable on all Faire orders.
• •You do the outreach: Faire doesn't find these retailers for you. Faire Direct only works if you actively share your link with existing contacts.
• •Marketplace discovery still charges 15%: If a retailer finds you through Faire search (not your link), their first order is at the standard 15% rate. Only retailers who come through your link get the 0% rate.
• •Net 60 eligibility: Not all retailers qualify for Faire's Net 60 terms — Faire makes the credit decision. Retailers who don't qualify pay at checkout instead.

What is Faire Direct?

Faire Direct lets brands invite existing retail customers to order through Faire at 0% commission. Instead of paying 15% on every order, brands who bring their own customers pay only the payment processing fee (1.9–3.5%).

How do I get a Faire Direct link?

Log into your Faire brand dashboard and navigate to the "Faire Direct" section. Your unique link is generated there. Share it via email, social, or direct message with your existing retail accounts.

Do I pay any fees on Faire Direct orders?

0% commission and no new customer fee. You only pay payment processing (1.9–3.5% + $0.30 per order) — the same processing fee you'd pay on any Faire order.

Can Faire Direct retailers still get Net 60 payment terms?

Yes. Qualifying retailers get Net 60 even on Faire Direct orders. Faire pays you upfront and collects from the retailer. This is one of the biggest advantages — 0% commission while still giving your retail accounts flexible terms.

What if my retail customer already has a Faire account?

If they sign in through your Faire Direct link, their account gets linked to you as a Faire Direct customer. If they already ordered from you on Faire marketplace before, subsequent orders are generally at 0% — the 15% commission and new customer fee only apply to that first marketplace order.

Is Faire Direct available internationally?

Yes. Faire Direct is available for international retailers and is especially valuable internationally — the marketplace new customer fee for non-NA retailers is 10% of the order, which Faire Direct eliminates entirely.