How Competitor Tracking Revealed $124K in 72 Hours From a Hair Care Brand on Faire
A real-world walkthrough of MultiSellr's Faire Product Tracker—and how you can use it to make better product decisions.
I wanted to put MultiSellr's Faire Product Tracker to the ultimate test. So I chose one of Faire's biggest success stories: a leading women's hair care brand that's been quietly dominating the wholesale space.
The goal was simple: track a sample of their products for 72 hours and see what real sales data I could uncover. What I found was staggering—$124,000 in estimated revenue from just 20 products in 3 days.
The hair care brand that generated $124K in 72 hours across just 20 tracked products
Why I Chose This Brand
This isn't just another Faire brand. Since joining the platform in 2019, they've built an empire:
- $35+ million in total Faire sales
- 22,000+ retail partners (that's 7x more locations than Sephora globally)
- Products in categories from hair accessories to silk pillowcases
- Consistent top performer in beauty and lifestyle categories
If our tracking tool could accurately capture sales data from a brand this successful and diverse, it would prove the system works at scale.
The 72-Hour Experiment Setup
I selected 20 products strategically from their haircare category—just a fraction of their total catalog of 412 products on Faire:
For each product, I pasted the Faire URL into MultiSellr's Faire Product Tracker. The system immediately began monitoring inventory changes, price fluctuations, and retailer activity.
The simple URL input interface of MultiSellr's Faire Product Tracker
What 72 Hours Revealed
Key Insights from the Data
The tracking revealed several fascinating patterns from just their haircare category:
Price Point Sweet Spot
Products in the $12-$18 range consistently outperformed both lower and higher-priced items. The top-performing product hit $23K in just 72 hours.
What Makes This Brand So Successful on Faire
Beyond the impressive numbers, this brand's success on Faire comes down to mastering the platform's fundamentals:
Exceptional Listings
Clean, professional product images, detailed descriptions, and products placed in the correct categories. Their listings look like they belong in a premium retailer's catalog.
Top Shop Status
This brand maintains Top Shop status through reliable lead times, excellent reviews, and fast response times to retailer messages. This badge significantly boosts their visibility in search results.
Strategic Platform Usage
They leverage Faire Direct for better search positioning and use Faire as one channel in their broader wholesale strategy, not their entire business model.
Retailer Relationship Management
This brand likely reminds retailers about Faire Market events and new product launches via email, driving consistent order volume during key selling periods.
How the Tracking Works
MultiSellr's Faire Product Tracker monitors specific metrics for each product to estimate sales performance:
- Inventory changes: Real-time fluctuations in stock levels as retailers place orders
- Price fluctuations: Wholesale price changes and promotional pricing activity
- Trending status: Whether products appear in Faire's trending sections
- Category performance: How products rank within their specific categories
The system aggregates this data to provide revenue estimates with a typical accuracy range of 85-92% when compared to actual reported figures.
What This Means for Faire Sellers
This case study reveals several actionable insights for anyone selling on Faire:
Success on Faire isn't "produce and pray"—it requires studying the competition and improving your product offering based on real market data.
Focus on the $12-$18 price range for haircare accessories—this sweet spot balances volume and margin effectively.
Professional listings, fast communication, and reliable fulfillment aren't optional—they're the foundation of Faire success.
Track top performers in your category before launching. Understanding what already works helps you build better products.
Remember, this analysis covered just 20 products from this brand's 412-product catalog, and only their haircare category. The full scope of their Faire success is even more impressive when you consider their complete product range.
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