If you're an ecommerce brand selling on Etsy, Shopify, or Faire, it's time to diversify into independent retail stores. Discover hundreds of potential retail partners in your area who would love to carry your products.
Transform your wholesale strategy from platform-dependent to relationship-driven with our specialized tools
Search for gift shops, boutiques, specialty stores, and markets in any city or region. Our database includes thousands of independent retailers perfect for ecommerce brands.
See exactly how much you're paying in fees across Etsy, Shopify, Faire, and other platforms. Understand your true profit margins and potential savings from direct retail.
Access contact details, social media, and website information for each store. Start building relationships with store owners who align with your brand values.
Filter by store type, location, and characteristics to find retailers whose customers match your target demographic and brand aesthetic.
Stop letting marketplace fees eat into your profits. Build direct relationships that give you control over your pricing and brand presentation.
If you're selling on marketplaces, you're probably facing these challenges
Too much revenue coming from one platform like Etsy, Shopify, or Faire
Marketplace fees eating into your profit margins
Platform algorithm changes affecting your visibility
No systematic way to discover new retail partners
Transform your wholesale strategy from platform-dependent to relationship-driven
Reduce dependency on platforms like Faire by building direct retail relationships
Negotiate better terms with independent retailers than marketplace fees
Create lasting partnerships with store owners who believe in your brand
Find hundreds of potential retail partners in minutes, not months
Discover the types of independent retailers that would be perfect for your brand
Perfect for unique, artisanal products
Ideal for clothing, accessories, and lifestyle brands
Great for home goods and decor items
Community-focused retail spaces
"I was spending hours manually searching for gift shops that might carry my handmade jewelry. With Multisellr, I found 50 potential retail partners in another state in just 10 minutes. It's changed how I find new retailers."
See exactly how much you're paying in fees across Etsy, Shopify, Faire, and other platforms. This data will help you understand why diversifying to direct retail is so profitable.
Click "Calculate Fees" to see your fee breakdown
β’ Transaction Fee: 6.5% of total order amount (including shipping and gift wrap)
β’ Listing Fee: $0.20 per item sold
β’ Payment Processing: 3% + $0.25 (varies by country)
β’ Offsite Ads: 15% for sellers under $10k/year, 12% for sellers over $10k/year (capped at $100)
β’ Currency Conversion: 2.5% when listing currency differs from payout currency
β’ VAT: Applied to fees based on your country's rate
VAT (Value Added Tax) is a consumption tax that's applied to goods and services in many countries, particularly in Europe and the UK. When selling on Etsy, VAT may apply to the fees you pay to Etsy, not your product sales.
Key Points About VAT on Etsy:
Example: If you pay $10 in Etsy fees and you're in the UK (20% VAT), you'll be charged an additional $2 in VAT, making your total fees $12.
Note: VAT on your product sales is handled separately and may be collected by Etsy on behalf of buyers in certain regions. If you're a VAT-registered seller, you may be required to charge VAT on the items that you sell on the Etsy platform. For information on VAT requirements in your location, please consult your local tax authority or a licensed professional.
Many ecommerce brands are paying 15-25% in total platform fees. By selling directly to independent retailers, you can negotiate terms as low as 5-10% and build lasting relationships.
After seeing those platform fees, you're ready to diversify. Search for gift shops, boutiques, or specialty stores in your area that would be perfect for your products.
Be specific with your business type:
β’ Instead of "Women" β try "Women's clothing store"
β’ Instead of "Restaurant" β try "Italian restaurant" or "family dining restaurant"
β’ Instead of "Shop" β try "vintage bookstore" or "home decor shop"
Location tips:
β’ For US searches: State is required, city is optional for state-wide results, for optimal results, try to specify the city name
β’ For international searches: City is required for better accuracy
β’ Be specific with city names when possible (e.g., "San Francisco" vs just "SF")
Use filters to refine results:
β’ Set minimum rating to find only highly-rated businesses
β’ Choose more results (25 or 50) if you're a Plus subscriber for comprehensive coverage
Your journey from platform dependency to retail independence
Use our fee calculator to see exactly how much you're paying in platform fees and understand your potential savings.
Search for gift shops, boutiques, specialty stores, and local markets that align with your brand and target market.
Reach out to store owners with competitive wholesale terms that beat platform fees and build direct relationships.
Build a network of retail partners to reduce platform dependency and create multiple revenue streams for your business.
Who are diversifying beyond marketplaces